FBN Holdings PLC, Nigeria’s largest financial services group, today unveiled a refreshed corporate identity for the entire group, including all its subsidiaries. Designed to reflect the company’s strategic direction and position it to meet the future needs of the market, the refreshed identity will be rolled out across the Group’s operations, including First Bank of Nigeria Limited. The announcement also marked the countdown to the celebration of another milestone in the history of FBN Holdings, the 120th anniversary celebrations. Founded in 1894 as The Bank for British West Africa, FBN Group’s FirstBank was the very first banking institution to be established in Nigeria.
Speaking at the event, the CEO, FBN Holdings, Bello Maccido, said; “Today’s announcement of the refreshed FBN Group’s identity is an important milestone and the culmination of much hard work. We are committed to building a financial institution that consistently supports growth and that celebrates and showcases the unique characteristics of the diverse nations on our continent. We believe that our continued success will be built on the principle that we will add value nationally, regionally and at continental level. Our customers have always come first and each and every change that we implement as a group is designed to ensure that continues.”
Also speaking, the Head, Marketing and Corporate Communications, Folake Ani-Mumuney enthused; “the refreshed identity embodies our internal values and the direction we are headed in as a group, like the iconic elephant, which signifies strength and resilience, two of the greatest traits to have as an individual, as an institution and as a nation. Since launching in 1894, the FBN brand has established itself as a brand of strength and dynamism, with the vision to be the leading international financial services group in Sub Saharan Africa. Our brand is at the heart of the holistic experience we seek to deliver to our stakeholders, an essential part of retaining patronage and the competitive edge that keeps us at the coveted position of market leader. Refreshing the FBN Group brand is a major milestone in a wider strategic plan to ensure that the group is more efficient and effective in delivering on the needs of its customers. Our approach places the highest priority on the needs of our customers.”
Far more than a Logo, the new corporate identity has been designed to ensure that the FBN Group continues to be at the forefront of the African financial services industry. The Group is on a definitive mission to build a strong global presence in order to reinforce that leadership position whilst constantly striving to find better ways to service customers and drive growth.
The iconic African elephant has been a robust symbol of strength and growth for FirstBank, FBN Holdings and all its subsidiaries, establishing the organisation as a clear leader in the financial services industry. The elephant is the respected and instantly recognizable icon of our brand identity and as such, we have retained the elephant. We have however re-ignited this iconic symbol with a number of enhancements that communicate a robust evolution relevant to today.
The raised head of the elephant in our refreshed identity is our promise to all customers that with us in their corner, every financial challenge they face, they can face with their head held high. The deep blue colour represents momentum, innovation and evolution. These principles ensure that we continue to develop solutions that are at the heart of all their challenges. The raised foot of the elephant is a promise that we will always put our best foot forward for each and every one of our customers. Finally, the adoption of complimentary colours platinum and gold in to our logo, precious metals identified with value, serves as a reminder of the inherent value and durability of our brand. Our brand refresh marks a renewed promise to all our stakeholders – a promise to continue to set the gold standard of value and excellence in financial solutions across Sub Saharan Africa
The refreshed identity was unveiled at a series of events on January 27th 2014 where partners, investors, the media, friends and customers of FBN Holdings were on hand to witness the beginning of a new era for the group.
FBN Group advises customers that they should not reveal personal security information including passwords, token numbers or PINS to third parties and that the Group will never ask you for these details. Suspicious calls, emails or letters should be reported through official channels.