Saturday, 6 April 2013


Personally, am always happy when I see a Jumia advert. The way their advert is been positioned strategically in virtually all the internet sites and billboards in Lagos, actually shows how dominant they are and their intention of being the best online retail company in Nigeria. I was even happier when I read an article on Vanguard Newspaper that a London-based hedge fund growth equity firm Summit Brothers will be investing N6 billion in Jumia brand in Nigeria, Egypt and Morocco, with new funds tailored for setting up more ventures across the African sub-region.

 In a statement by the head of Summit Partners, Mr. Scott Collins, said that Jumia has established itself as a fast-growing company and they  seek to invest in companies around the world that build long-term value. Responding to the development, co-founder of Jumia, Mr. Raphael Afaedor, said: “As Nigeria’s number one online retailer, Jumia plays big within the Nigerian market, with a vision to being the solution to online retail in Sub-Saharan Africa. As a place for direct retail shopping online, we implement 24-hour availability, a local and global reach, with the ability to interact and provide custom information and ordering, as well as multimedia prospects.

I honestly can’t help but wonder what the way forward is from here, as even in such short time Jumia Nigeria has not failed to deliver on their service offering. KUDOS JUMIA.

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