Guinness Nigeria Plc - We are GuinnessNigeria, member of Diageo Plc the world's leading
premium drinks business with an unrivalled collection of beverage alcohol &
non-alcohol brands across the Spirits, Wine & Beer categories.
Guinness Nigeria operates a TotalBeverage Business (TBB). A key contributor to the
success of the GNPLC strategic plan is an effective & flexible field sales
force demonstrating industry leadership in both volume driving & brand
building activity. We put the customer at the heart of everything we do, and
through this, will deliver sustained, mutual growth for our brands, categories,
customers and partners. Will you partner with us on this journey?
We are recruiting to fill the position below:
Job Title: Retail Sales Manager
AutoReqId: 43213BR
Location: Nigeria
Reports To: Territory Development Manager
Context
Guinness Nigeria operates a Total Beverage
Business (TBB). A key contributor to the success of the GNPLC strategic plan is
an effective & flexible field sales force demonstrating industry leadership
in both volume driving & brand building activity
Purpose of Role:
·
To support GNPLC’s business objectives through the effective
management of designated sales territory with a focus on high value outlets
including implementation of all sales activities/programmes in the retail sales
territory
·
Responsible for the account management and activation of high
value outlets and hypermarkets
·
To spot sell to fill sales gaps in the outlets (across the
entire portfolio) and to pre-sell
Top Accountabilities:
·
Ensures achievement of QDVPPP sales drivers for Territory
·
Manages Recommended Price Compliance in outlets and ensures the
retail redistribution standards are adhered to by distributors
·
Ensure effective customer/ business development to counter
competitive activities in these outlets
·
Ensures sales out of distributors/market share growth are
achieved via monitoring the RRS scheme, excellent execution of promotions.
Ensures promotional activity is in the right outlets and well managed. Has to
keep and update a database of outlets within the territory.
·
Ensures at a minimum, once a quarter reviews of RSE, SR &
VSR routes, inclusion of new outlets.
Has accountability for POS materials, Chillers,
Light signs etc deployed in retail outlets within sales territory
Intouch Responsibilities:
·
Use of the Intouch PDA as a tool for monitoring and improving
individual Sales Targets, Share of Shelf, Distribution Targets & Call
Targets.
·
Ensuring that correct and up to date Customer details, Contacts,
Outlet Types, Outlet Segmentation and Call Frequencies are gotten and sent to
the Intouch Team for the purpose of updating the Customer Information from time
to time.
Qualifications and Experience Required:
·
Graduate with minimum 2 years commercial expertise gained across
Sales / Consumer Marketing or Sales Management.
·
High degree of integrity
·
Good inter personal skills
·
Geographically mobile.
·
Healthy and physically fit.
·
Direct experience of Diageo Way of selling capabilities with a
focus on Sales Driver execution at the point of purchase (QDVPPP), Outlet
Segmentation and Managing Relationships including structured call, persuasive
selling and brand passion.
·
High level awareness of the application of Health & Safety
Standards
·
Good communication skills –written and verbal
·
Good IT skills
Experienced driver with valid license
Barriers to Success in Role:
·
Essential to spend time in the Field with customers and
consumers-essential to stay in touch with the market and the competition
·
Unwillingness to flex schedule to align with business hours of
retailers and distributors.
Flexibility Working options:
·
Based in a defined geographical area.
·
100% Field Based
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