Konga.com Trends 2013 How Nigerians Shopped This Year.

2013 has been an explosive year for online retail in Nigeria as a whole with expanding product offerings, new technology investments, improved logistics, etc. As a company Konga.com recorded tremendous growth this year across all channels with several milestones, some were reported, and others were kept closely to their chests. This year Konga.com introduced; Pay on delivery in many locations across Nigeria, opened new pick up points, increased our books category to over 100,000 book titles, moved to a new 120,000 sq. feet distribution center, received different awards and successfully brought Black Friday and Cyber Monday deals to Nigerians. Konga.com also silently rolled out a new responsive website in November 2013 to the delight of our users and are continuously optimizing to make it a lot better

Most importantly Konga.com completed their first 365 days as an online retailer in Nigeria, making new friends and observing the habits of their returning customers. As Konga.com prepares to enter 2014, they have compiled some of the trends that they noticed among Nigerian shoppers on konga.com in 2013;

Best Smart Phone ofthe Year: Techno Phantom A+. This is ranked in terms of number of search queries on Konga.com, total number of purchases and total number of requests on the Konga social channels.

Most Anticipated Tech Gadget Launch ofthe Year:Playstation 4 and Tecno Phantom A3. The Playstation4 and the Tecno Phantom A3 were the most anticipated Tech Gadget launches on Konga.com based on number of search queries on our website, total number of orders and sales.

2013 Book Of The Year:ChimamandaAdichie’s“ Americanah” .

2013 Brand oftheYear (Fashion): Entourage

2013 Brand oftheYear (Gadgets):Tecno

2013 Brand oftheYear (Home and Kitchen): Samsung

2013 Brand of the Year (Game):Rockstar Games for Grand Theft Auto V (Based on total number of searches, purchases and requests on Konga social platforms)

Most Anticipated Sales time of the year: Fall Yakata Christmas Sale (Black Friday- Cyber Monday Sale). Day 1 of the Konga Fall Yakata Sale Konga had recorded more sales than the whole of December 2012.

Konga second highest sale was the Konga Anniversary Sale.

Konga.com third major sale of the year was the “Workers day Mega Sale” which held from April 29th to May 2nd, 2013  

These are some of the trends Konga.com observed in the past year, and as they prepare to enter 2014, lookforward to a bigger and better year.