Google is
jumping into its next futuristic hardware project. This time it's a modular
smartphone dubbed Project Ara that
can be customized by swapping out individual pieces, such as the battery and
the camera.
The company previewed the very early-stage project at a developer event
in Santa Clara, California, this week. Google said the first version of the
phone will likely be available in early 2015. Though the company didn't mention
a sale price, it said the devices would cost anywhere from $50 to $500 to
manufacture, depending on the model.
The phone will come in three sizes, ranging from mini to
"phablet," and it will run on a future version of the Android mobile
operating system. A frame called the Endo will hold the interchangeable
components together with magnets. The idea is to allow smartphone owners to customize and update their
phones on their own -- say, popping out an old battery or broken display for a
new version, and thereby creating a device that lasts longer than current
smartphones.
Because the Ara project is open-source, the fun will be adding
third-party modules or even printing your own with a 3D printer. Instead of
relying on a single hardware manufacturer, people could shop around and add
unusual elements made by startups, cameras produced by camera companies, or
custom hardware for highly specialized work phones. The modules will be sold much like apps are now, through a custom Google
online store and possibly even physical pop-up stores.
An Ara device could be used for five to six years. That lengthy lifespan
(for a smartphone) could cut down on electronic waste and shake up the planned
obsolescence that seems common with current mobile gadgets.
Instead of dropping a still-working Galaxy S4 for the S5, you could just
upgrade the parts you care about, like adding a fingerprint sensor or a better
camera.
Project Ara is the brainchild of Google's Advanced Technology and Projects
group (ATAP). When
Google bought Motorola's mobile division for $2.9 billion, it also picked up
ATAP, its experimental lab where employees work on futuristic projects. Google
is already selling Motorola Mobility to Lenovo, but it's hanging on to ATAP and
its leader, former DARPA director Regina Dugan.
Source: CNN
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