A new study has found both men, and women, find females who wear
less make-up more attractive.
A Welsh psychologist said people often
misjudge what the opposite sex find attractive and, in the majority of cases,
men prefer women who wear up to 40 per cent fewer cosmetics. Dr Alex Jones,
from Bangor University, said there had been an ‘overwhelmingly positive’
reaction to no make-up selfies posted by people on social networks.
While nobody seems to know where the
idea came from, it has taken the internet by storm and is thought to have
raised over £1million for charity. It works by women posting a fresh-faced
picture of themselves and then nominating friends to do the same, with all
people posting that the photos were to 'raise awareness of cancer'.
In Dr Jones' study, he examined the misattributions people make
when considering what the opposite sex find attractive in a new study be
published in the Quarterly Journal of Experimental Psychology.
His research project specifically
examined the use of cosmetics and found some surprising results. Participants
in the study believed that other individuals find greater amounts of makeup
attractive, and he said that women in particular think a full-face or perfectly
applied make-up is attractive to men.
In fact, both sexes thought that other men would find greater
amounts of make-up more attractive.
However, he said it ‘couldn’t be further from the truth’ and when
reporting their preference for make-up, men found women’s faces more attractive
when they were much fresher faced.
In some cases, they found women more attractive with 40 per cent
less make-up.
The study also claims women shared
similar ideas and thought females looked better as more natural beauties. ‘The
take home message from this study is that our ideas about what the opposite sex
find attractive are often inaccurate, whether it relates to body size, weight,
or even something like make-up use,' continued Dr Jones.
‘The misconceptions play a role in body image and self esteem
issues and are sadly based on simple misunderstandings. ‘I hope everyone takes
the positive response to their no makeup selfies on board, and well done for
raising awareness and money for a good cause!’ The #NoMakeUpSelfie trend shows
no sign of dying down.
Earlier this week, Kath Abrahams, director of engagement and
income generation at Breakthrough Breast Cancer, said: 'We are delighted to see
the success of the no make-up selfie viral campaign.
'It is great to see the British public getting behind the campaign
and helping to raise awareness of breast cancer. 'Here at Breakthrough, we have
seen a huge spike in the number of unique visitors to our website, smashing our
record to date. We have received hundreds of donations from people.
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