Cristiano Ronaldo is
the highest-paid footballer on earth, so it was inevitable that he would
eventually enter the world of fashion. Today he did so in spectacular fashion
by exposing his skimpy pants to the world’s media in the historic centre of
Madrid. launch of his CR7 underwear range
has made waves off the pitch and drawn comparisons with David Beckham’s brand
empire. The range goes on sale on Friday from £10 to £25 a pair and has led to
suggestions that, with Beckham’s retirement, Ronaldo has his sights firmly set
on becoming the world’s most valuable football brand.
Revenue from the collection will sit alongside
his £15m salary from Real Madrid as well as endorsement deals from Nike,
Emporio Armani, Castrol and KFC that contribute to his reported £27m-a-year
income. The CR7 collection also includes socks, but none of these was visible
as Ronaldo told reporters in Madrid that design and fashion were his “passions”
and that he was “proud” of the collection, which is a result of a collaboration
with the New York-based designer Richard Chai and the Danish textile firm JBS.
Source: The Independent
Source: The Independent
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