Struggling smartphone maker Blackberry has shaken up
its top management as part of its on-going reorganization. The
firm's chief financial officer, Brian Bidulka, will be replaced by James Yersh
who has previously served as controller and head of compliance. The chief
marketing officer and chief operating officer will leave the firm with no
replacements announced.
This
comes just weeks after the firm appointed a new interim chief executive as it
shelved a plan to sell itself. Blackberry
named John Chen as the interim chief executive officer (CEO) as it announced it
had abandoned a planned sale to its biggest shareholder, Fairfax Financial
Holdings.
The
management changes are the first major move made by Mr Chen.'Working more closely' Blackberry
once dominated the smartphone market, but has seen its fortunes dwindle in
recent years, It has
been hurt by the success and popularity of smartphones launched by rivals such
as Apple and Samsung. Its attempts to boost its market share have not yielded
the desired results.
In
September, it reported a net loss of $965m (£597m) for the second quarter,
blaming poor sales of its new smartphone, the Z10.
The firm
has also announced a plan to cut 4,500 jobs, or 40% of its workforce, to
reverse the giant losses. Mr Chen said the management changes were aimed at
refining the company's strategy "to ensure we deliver the best devices,
mobile security and device management".
"I
look forward to working more directly with the talented teams of engineers, and
the sales and marketing teams around the world to facilitate the BlackBerry
turn-around and to drive innovation," he added.
Source:
BBC
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