At the just concluded 2013 annual science and technology
conference and exhibition held at the Lagos Business School, Ajah, Lagos State,
the General Manager, VConnect Global Services, Africa’s largest search engine ,
Mr Rustagi Deepankar has said that the company has also brought over 800,000
small and medium enterprises online.
While asserting that VConnect is Africa’s largest search engine,
he said that the company is a localised search engine created to help Nigerians locate service
centres and businesses around them rather than relying information from limited
sources; which sometimes lead to waste of time. According to him, the search engine does not only provide information
for emergency situations, but has gained the peoples’ trust as more than 3,000
businesses are added and verified daily.
“In ensuring trust to its registered businesses, VConnect
carries out an intensive verification process on all businesses registered on
its website to assure users they can do business with them”, he said.
He cited the example of a VConnect business owner who while
being interrogated at a foreign airport gave his business details and showed
means of identification but when the immigrations officer was not convinced and
asked for more proof, he referred him to the VConnect website. This helped
establish that he was the owner of a legitimate business in Nigeria.
According to him, VConnect is focused on helping SMEs in Nigeria
by taking them online and building trust in their brands.
According to him, a research carried out by Nigeria
Communications Commission, found that there are about 50 million Nigerians
online daily and according to SMEDAN, there are 17 million small and medium
enterprises, 4 million of which are full structured businesses.
Most SMEs, he said are prone to using one-on-one sales methods,
promoting businesses to their friends, neighbours, mosques and churches,
“These businesses are the small giants waiting to erupt. Combined,
they would make a big fish. This big fish does not have any power until we
infuse the power of digital technology” Deepankar further stated.
Source: Vanguard
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