Evaluate assigned
territory constantly to ensure all business opportunitiesare being
maximized
• Ensure all trade
marketing information and reports including RCS data, Call cards,
DER’s, competitor reports, and cycle plan reports are up to date,
accurate, and provided in a timely fashion.
• Establish an
excellent working relationship with the trade in order to gain their active
support to maximize volume and in store presence within agreed budgets.
• Implement and
evaluate Trade incentive schemes as outlined in the Area action plan in
order to maximize in store visibility and awareness for drive brands
Requirements:
·
2-3 years experience as a merchandiser or trade marketing
representative in another FMCG company, preferably one which has a trade
marketing approach.
·
Bachelor degree or equivalent
·
Strong, classic Trade/Customer Marketing background with
a leading consumer packaged goods company
·
Additional experience in an industry outside CPG, where the
business is driven more by Sales, Technology, Engineering, etc.
business is driven more by Sales, Technology, Engineering, etc.
·
Experience leading the Customer/Trade Marketing function including
specific experience in evaluating the needs of the field and translating that
into specific marketing programs.
·
A strong record of creating a winning vision in an environment
where there is a strong emphasis on merchandising, promotion, andpartnerships.
·
Proven success working in a fast paced environment where strategic
brand-building efforts are complemented by hard-driving promotional activities.
·
Proven ability and desire to help build a Marketing
infrastructure, including processes, methodologies and tools required to drive
Marketing effectiveness.
Skills:
·
Good interpersonal skills
·
Good communicator both verbally and written.
·
Well organized with good time management skills
·
Ability to work unsupervised
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