Job: Product Marketing Manager
Job Description
As a Marketing manager, you are a fully
dedicated business leader, shaping the future of one of our many Google
products. Whether you're on a consumer product (like Gmail, Search,
Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take
part in a complete marketing experience as you lead every facet of the
product's journey. From determining positioning, naming, competitive analysis,
feature prioritization and external communications, you help shape the voice of
the product and help it grow a loyal consumer base. This means you work with a
cross-functional team across sales, corporate communications, legal,
webmasters, product development, engineering and more.
The role enables you to shape
the product development process, organize product launches from beginning to
end and form future marketing strategy.
Our Challenge in Nigeria, is to bring more
and more users and advertisers online, and help create an important role for
the Internet as part of everyday life. One of the core focus areas for us is to
bring more African businesses online, so that
consumers will have more and more reasons to use the web. As a Product Marketing Manager, you will be responsible for
supporting Google's growth and revenue generating efforts in Nigeria through
effective and results-focused marketing campaigns working together with the Country Marketing Manager primarily on social and communication
propositions. Your main objective would be to drive more consumers online,
helping make the internet a part of everyday life in Nigeria. You will be using
Social expertise to create viable propositions which will drive sustained
growth of the echo system. Your responsibilities will include working with
the country team, the PR team, engineering and product teams, and the rest of
the EMEA marketing team to drive projects such as executing marketing
campaigns, determining ROI on advertising expenditures and developing
collateral that optimally positions the strengths of our products. As we are
creating unique custom products for this region, you will work closely with the
product and Engineering team, providing them insights and market intelligence
as part of the product development process.
Responsibilities
Execute Google's marketing plans primarily
focusing on social products and consumers,· working closely with the Google product, sales and PR team.
Work
with partners to create a self-sustaining environment for new users coming
online.·
Contribute to the monitoring of consumer,
industry and competitive behavior and provide local market expertise to the
Google team.·
Evaluate
consumer marketing opportunities and initiate programmes to increase awareness
of Google products through development of creative programmes, brand awareness
campaigns and promotions.·
Minimum Qualifications
Minimum Qualifications
Masters degree (MBA or MA) or BA/BS
degree. In lieu of degree, relevant skills or equivalent experience.·
Broad
marketing experience in the market, ideally with internet, online
services/media industry experience.·
Preferred Qualifications
Preferred Qualifications
International experience· working in a large digital environment driving sustained
market changes using a variety of social tools.
Understanding of Google's strategic and
competitive position. Proven ability to deliver outstanding and highly creative
marketing achievements with limited budgets.·
A
proven, successful track record of increasing company revenue and awareness
through well-executed marketing efforts.·
Thorough knowledge of off/·online advertising planning, tracking and reporting.
Strong· aptitude for determining the optimal way to position products
in the market and understanding of the search, online advertising, or webpublishing markets.
Strong analytical skills required and proven
track records in managing ROI campaigns and measurements·
Area
Area
Know the user. Know the magic. Connect the
two. At its core, marketing at Google starts with technology and ends with the
user, bringing both together in unconventional ways. Our job is to demonstrate
how Google's products solve the world's problems--from the everyday to the
epic, from the mundane to the monumental. And we approach marketing in a way
that only Google can--changing the game, redefining the medium, making the user
the priority, and ultimately, letting the technology speak for itself.
Company Description
Google is not a conventional company, and we
don't intend to become one. True, we share attributes with the world's most
successful organizations - a focus on innovation and smart business practices
comes to mind - but even as we continue to grow, we're committed to retaining a
small-company feel. At Google, we know that every employee has something
important to say, and that every employee is integral to our success. We
provide individually-tailored compensation packages that can be comprised of
competitive salary, bonus, and equity components, along with the opportunity to
earn further financial bonuses and rewards. Googlers thrive in small, focused
teams and high-energy environments, believe in the ability of technology to
change the world, and are as passionate about their lives as they are about
their work.
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