Airtel Nigeria (Airtel Networks Limited), a leading mobile
telecommunication services provider in Nigeria and a member of Airtel Africa
Group, is committed to providing innovative, exciting, affordable and quality
mobile services to Nigerians, giving them the freedom to communicate, rise
above their daily challenges and drive economic and social development.
The company made history on August 5, 2001 by becoming the
first telecoms operator to launch commercial GSM services in Nigeria and has
scored a series of many "firsts" in the highly competitive Nigerian
telecommunications market including the first to introduce toll-free 24-hour
customer care; first to launch service in all the six geo-political zones in
the country; first to introduce affordable recharge denominations; first to
introduce monthly free SMS and first to introduce monthly airtime bonus.
Job Title: Assistant Manager, Prepaid Acquisition
Job Title: Assistant Manager, Prepaid Acquisition
Expected End Result
- Effective
and efficient utilization of the Sales & Distribution verticals the
deliver quality Gross Adds leading to growth in REC and Revenues
Major
Activities
- To
identify the new segments for prepaid acquisition and therefore
plan and implement the strategy to penetrate the same
with leadership position.
- To
design and provide tools to sales team for market expansion
- To
conduct consumer and trade research on periodic basis to identify new
opportunities for acquisition.
- To
conceptualize and rollout suitable products and plans in to drive
acquisitions and revenue.
- To
design suitable consumer and trade schemes so as to acquire
revenue-paying customers.
- To
analyze and identify channel partner ROI
enhancement opportunities.
- To
design and implement channel incentive program to achieve
the desired REC net adds target.
- To
facilitate sales team to achieve the desired REC net adds larget
through conceptualizing and implementing suitable sales
incentive programs
- To
plan and monitor acquisition cost.
- To
plan and optimize the Sales and Distribution service expenses.
Job Purpose
- To
sustain and enhance targeted gross revenue in respective territory or designated
rural area by effective implementation of
planned sales and distribution strategies that are aimed at improving the distribution channel.
2. Incremental Share of Net Adds
Experience
- 5-8
years experience in Marketing or Sales function in FMCG orTtelecoms
environment
- 2-3
years supervisory role
- Must
have hands on experience in planning, forecasting, analysis and reporting
Personal
Characteristics and Behaviours
- Strong
skills in trend analysis and interpretation
- Ability
to draw inferences from limited/incomplete data
- Ability
to read, understand and extract valuable insights from Market research
reports
- Team
player
- Ability
to function under pressure.
- Good
verbal and written communication skills
- Ability
to organize and prioritize multiple tasks
- Willingness
to undertake fairly regular regional travel
Major
Activities
- To
identify the key strengths of competition and plan key tactics
to get incremental share of net adds from
competition
- To
plan and implement the handsets strategy to gain market share and counter
competition
- Track
and monitor the demand planning process to ensure sufficient SIM
stock availability across the zones and ensure 30
day buffer stock at all times
- Work
closely with and design initiatives with the CSD team to ensure zero
impact of ongoing SIM registration requirement on gross adds targets
Desired Skills & ExperienceQualification
- Bachelor’s
degree in Social Sciences, Management or any numerate discipline
- MBA
and/or professional certification would be an added advantage
- Proficiency
in the use of Microsoft office suite – Word, Excel, PowerPoint
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